How to edit Engaging Business Videos

The whole internet right now is flooded with videos and video content creators. But only the ones who can think beyond the box remain at the cream layer! The influence of video content these days has crossed the roof! Creating professional and engaging videos can take your business to unseen heights!

Five hundred million viewers consume 100 million hours of video content on Facebook every day! When it comes to YouTube, people watch 5 billion videos daily. The numbers are crazily high. If you are looking to gain an edge for your brand, you should not miss this opportunity.

Why Videos?

Before jumping straight into editing video content, you might question, “Why video content when photos also can get the job done?”. So let’s first understand why videos?

1. 1. Effortless: Watching video content is indeed effortless. Just gaze at the screen, and all the information is being conveyed to you by the creator.
   2. More engagement: Stories with smooth editing and visually appealing graphics are engaging and not just stagnant, boring photos!
   3. Connected audience: Viewers feel that the creator is talking directly to them while watching videos. This makes a trustworthy relationship even without spending a huge amount of time.

But you might question back, “There are so many videos out there! Why will people watch me?”. The point is indeed legitimate. Today, there are more than 30,000 hours of videos uploaded over YouTube every hour, which gives us an idea of the level of competition in this genre! That is why today, we will be having a deeper look at video content creation and try to understand what it takes to edit engaging business videos!

How to edit videos?

• Capture your audience’s curiosity: The curiosity in humans is what is driving us towards progress and development. Humans always have the quench of knowing why, how, what, when, and where. It could be a very smart move if you could play with curiosity! Using catchy thumbnails and titles which viewers are eager to know about can be a great move! Using a video editor, you can stitch all the interesting parts of the video and show that at the extreme beginning. This will create an interest in the viewer’s mind.
• Keep the brand logo: Always while editing videos, don’t forget to keep the logo of the brand on the screen. This creates a very positive and trustful impression on the viewer! Humans don’t remember much about what they read, but they don’t tend to forget what they see. So keep that brand logo just to be more connected to your audience.
• Put some animations: While editing the video, remember to put some cool animations or great-looking visuals. This step isn’t necessary, but without this, the video will look pretty bland and not that eye-catchy! If you wish your video to impact the viewer and eventually make him a part of it, this step is unavoidable.
• Set the vibe: Your video is meant to entertain the audience and along with that tell the viewers a brief about your business from the start till the very end. You should aim to leave an impression on your viewers, and that can be made possible by the vibe you set! A few points that set the mood of a particular video can be:

1. 1. Background music
   2. Relatable visuals
   3. Animations
   4. Jump cuts

• Add subtitles or captions: There are chances that your audience can be pretty diverse. A lot of people might watch the video while being muted, like insights say that 85% of people on Facebook watch the videos while muted! This gives us a perception that there are chances that people don’t receive the message that you are trying to send. Subtitles or captions can fill up this void. Subtitles or captions help you overcome the language barrier and reach a wider audience and improve the watch time and make your content more accessible.
• Different platforms need different edits: Your editing plans should be different for different platforms. If you are editing for YouTube, you will target more audience retention in the longer run, if you are planning to upload on Instagram Reels, you will target music, jump cuts, and smooth edits. The audience’s mindset is different on all the platforms, so the edit should always be platform-centric. A few things to be kept in mind for editing videos for various platforms are:

1. 1. YouTube: If you plan to upload the video on YouTube, target more on the visuals, the more beautiful the visuals are, the more appealing they will be to the audience! Make sure to play the curiosity game by stitching all the interesting clips at the start.
   2. Instagram Reels or TikTok: Over here, the main catch is to grab the viewer’s attention real quick! These 1080 pixels x 1920 pixels clips need to be heavily edited with transitions, background music, and visual effects!
   3. Facebook Watch: Over Facebook Watch, the main concern should be the visuals and not the audio! Statistics say more than 85% of Facebook videos are watched without sound. The main edits here should be adding captions or subtitles and making the story easy to visualize.

• Visualize the story: The job of the video creator is to create a story in the video to maintain the flow of the video, whereas the job of the video editor is to make the audience visualize the story told! Now you might ask “how?”, just put a few elements in the right places:

1. 1. Sound Effects
   2. Background Music
   3. Jump Cuts
   4. Relatable animated GIFs

Wrapping up

If worked upon properly and effectively, videos can do wonders to your business! Videos can help you share your brand’s story with millions of people. Editing engaging videos for business is undoubtedly more time-consuming than shooting them. However, an easy video editor can help you speed up the process comparatively. If your videos have a proper mixture of music, visuals, and storytelling, not only your viewers are going to love them, but the social media algorithms will pull more and more traffic toward you. Thus helping you to convert your viewers into customers eventually